We launch and open up in England and the Czech Republic
Casino news | Expansion
Following the creation of a new product identity called “Amy” in July 2019, the brand was prepared for the English and Czech markets. The new identity gave the international version of the project its own character alongside the Swedish-facing CasinoFia brand.
La Voix 5 brings its celebrated vocal ensemble out of the recording studio and onto the stage, travelling across French-speaking regions and beyond this summer. Rather than remaining confined to a single venue or a fixed season, the group has designed a touring format built around pop-up stages placed close to where audiences already gather, in town squares, festival grounds, and open-air settings. The concept is simple and effective: a large-scale vocal production delivered in a way that feels local, immediate, and easy to approach for people who may never have attended a concert before.
The ensemble's repertoire spans a broad sweep of contemporary arrangements, moving between pop, folk, and world influences that suit open-air acoustics. Performances are typically built around a small number of featured vocalists supported by the full group, allowing the sound to shift between intimate, tightly layered passages and wide, crowd-facing finales. Because the staging is portable, the visual identity stays consistent from one stop to the next, with lighting, screens, and sound design adapted to each location rather than carried over unchanged.
For local organisers, hosting a touring date offers a way to draw new audiences into a space they already use, without requiring a permanent concert hall or long-term infrastructure. For audiences, the touring format lowers the barrier to entry considerably: no travel to a distant arena, no season subscription, and often no ticket tiers to navigate. The result is an event that feels like an extension of everyday life in the town or city hosting it, which is precisely the idea behind a stage placed near home rather than far away.
Production of a touring show of this scale demands careful coordination between music, technical crews, and local partners. Sound systems must be tuned for outdoor conditions, stage structures must be assembled and dismantled quickly, and the group must adapt its set lists to fit the length of the evening and the character of the crowd. Behind the scenes, a dedicated production team works alongside the performers, handling logistics so that the artistic focus remains on the singing itself. The website's news and archive sections follow this process across dates and venues.
Beyond the concert dates themselves, the tour generates a wider trail of coverage: interviews, rehearsals, and behind-the-scenes moments that give audiences a closer look at how the ensemble prepares for the road. Press and media partners share material from each stop, while visitors can browse recent articles and organised categories to follow the tour chronologically. For those wishing to experience the performance, the practical advice is to watch for announcements in the local area, since the stages are deliberately positioned within easy reach of the communities they serve.